A Black Friday that is Anything but Dark

For every frame bought during Black Friday week, we donated the equivalent of 20 breakfasts per child. This year, we are proud to provide 18,000 breakfasts to the schools supported by the Breakfast Club to fuel children’s potential and give them the energy to learn!

Here at Doyle, Black Friday is replaced by a full week of giving. For the fourth year in a row, we're doing things differently to give social meaning to shopping and do good around us. Since 2019, we have donated over 31,000 breakfasts to the Breakfast Club!

By joining forces with the Breakfast Club of Canada, we will help children in need start their day on a full stomach, giving them an equal chance to reach their full potential.

To learn more about our implication